3.6.7.API Product and API Monetization

  • API = Product

    • Life cycle

      • Business -> Research -> Create -> Marketing -> Launch/ Post Launch

        • Business

          • New revenue

          • Brand awareness

          • partnership

        • Research

          • Consumer

          • Needs & wants

          • why use API?

        • Create

          • Delivery/planning

          • Pilot

        • Marketing

          • Events

          • Promote

  • Monetization

    • The data and services are exposed as API and this API can be sold as an API product to the developers to generate direct or indirect revenue

    • Direct revenue

      • e.g., Salesforce, Amazons

    • Indirect revenue

      • e.g., Capital one, Best one

    • Model

      • Free: Expanding their brand recognizition

      • Freemium: Can any time switch to the premium

      • Enterprise pays: if they're able to make the sale from their API then they get paid by Amazon

      • Developer pays

  • Technology considerations

    • Tiered product definitions

    • Usage metering

    • Subscription management

    • Reporting

    • Partner management

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