3.6.7.API Product and API Monetization

• API = Product

  • Life cycle

    • Business -> Research -> Create -> Marketing -> Launch/ Post Launch

      • Business

        • New revenue

        • Brand awareness

        • partnership

      • Research

        • Consumer

        • Needs & wants

        • why use API?

      • Create

        • Delivery/planning

        • Pilot

      • Marketing

        • Events

        • Promote

• Monetization

  • The data and services are exposed as API and this API can be sold as an API product to the developers to generate direct or indirect revenue

  • Direct revenue

    • e.g., Salesforce, Amazons

  • Indirect revenue

    • e.g., Capital one, Best one

  • Model

    • Free: Expanding their brand recognizition

    • Freemium: Can any time switch to the premium

    • Enterprise pays: if they're able to make the sale from their API then they get paid by Amazon

    • Developer pays

      

• Technology considerations

  • Tiered product definitions

  • Usage metering

  • Subscription management

  • Reporting

  • Partner management